Top Takeaways from Social Media Marketing World 2018

 In Digital Marketing Tips, Events, Facebook

Top Takeaways from Social Media Marketing World 2018 #SMMW18:

  • Video marketing is projected to make up over 80% of the content viewed on social media in 2019! Artificial Intelligence (AI), Augmented Reality (AR) & Mixed Reality (MR) are the next big push in social media marketing. Not sure what this means…? If you aren’t currently using video or your FB & IG stories, start there.
  • Facebook is not going to disappear into the great abyss and Facebook Apocalypse is not a thing. Mark my words, Facebook will make more this year than they ever have before in ad spend with integration of AI otherwise known as Bots, MR and AR marketing by brands. Businesses willing to get involved in these types of marketing will see big results. If you’re a small business with a limited advertising budget and relying solely on Facebook for visibility, you need to start ‘paying to play’ on Facebook, boosting posting and using the advertising platform.
  • Small businesses will need to diversify their exposure using other platforms in addition to Facebook.
  • Most importantly, relationship marketing is still ‘a thing’ and is MORE important now than ever. Pay attention to what types of content you’re putting out on social media. Start doing activities and producing content to nurture your clients into raving fans.
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