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Digital Marketing Trends for 2019: Videos = Top-Rated Content

 In Digital Marketing Tips

If you didn’t jump on board last year with video, you won’t have an option in 2019! Let’s chat about video in 2019 AND why it’s important for your business.

  • Facebook video gets over 8 billion average views a day (Sprout Social)
  • MUST HAVE CAPTIONS – 85% of video is watched without sound
  • Video marketings achieve a 54% increase in brand engagement using video
  • 38% of brands upload video content to LinkedIn and 75% of people find LinkedIn video effective.
  • Forbes Magazine reports that 90% of consumers say that videos help them make their buying decisions
  • 73% of people have purchased a product AFTER they’ve watched a video
  • YouTube overall and even YouTube on mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. (merchdope.com)
  • 9% of U.S small businesses use Youtube (merchdope.com)
  • There are 400 million users watching Instagram Stories on a daily basis (adespresso.com)
  • Explanatory style videos on a website or landing page can help:
    • book more business
    • gain brand awareness
    • connect with prospective clients
    • increase product knowledge
    • decrease customer service work

These numbers should make you want to pick up your phone and start recording videos and posting them right now!

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