Storytelling – Developing Brand Persona
S T O R Y T E L L I N G is an important aspect of developing trust with your audience, however, not just any story will do. The trick is not to look at your stories as just another lead into a sales advertisement. The purpose should be to let your personality SHINE ? through your story – Providing your audience with someone REAL that they can relate to. ?
Photos that depict yourself and your business in real-life moments are also a great way to do this. Your pics don’t have to be perfect – Life isn’t perfect, and your reader can relate to this.
▶️ You’ll find that these personality-driven stories will capture your reader’s attention and develop an authentic understanding and connection for your brand – No sales tagline needed!