Choosing a Social Media Platform to Market Your Business – LinkedIn
👉TIP #3: LINKEDIN
Growing your business is all about making C O N N E C T I O N S, and LinkedIn is where you can make this happen! With over 562 million users, it’s the perfect opportunity for your business to build its network.
Just like any other social media platform, a successful LinkedIn experience is all about putting in the work in order to see the best engagement. 🤝 However, this marketing tool is definitely worth an investment of your time. In fact, LinkedIn research has found that customers are 50% more likely to make a purchase from a company that they’ve engaged with on LinkedIn.
▶️Check out these things you can do in LinkedIn that will BOOST YOUR VISIBILITY and help you make beneficial connections:
- Don’t limit your LinkedIn to just a personal page. According to LinkedIn insights, completed company pages receive double the number of visits than personal pages.
- Make sure your personal and business profiles are complete. These details help potential customers and contacts locate you – which is what this platform is all about! So it’s important that as much info as possible is posted to increase SEO.
- Follow best practices to make your profile pages look as PROFESSIONAL as possible. Your brand is all about the perception others have of you and your business, and so put your best foot forward with your social media platforms. Here’s a great tutorial on how to make sure your LinkedIn profile pages are ✨OPTIMIZED AND POLISHED✨:
- Don’t forget to post! Share relevant articles, blog posts, photos, videos and stories with your audience in order to see the best results in LinkedIn. You can even write articles sharing your expertise from within the Linked publishing platform.
Take advantage of this budget-friendly and effective marketing tool and optimize your LinkedIn today!