Choosing a Social Media Platform to Market Your Business – Instagram
?TIP #2: INSTAGRAM
We also LOVE Instagram, but it should be noted that 65% of Instagram users are between the ages of 18-34, making it the second largest social media platform for targeting millennials. Source: www.statista.com
If your audience is 45+ years old, Instagram is not where we would recommend spending your time, presently.
Instagram is also a V I S U A L platform, so it requires that businesses put more thought into their content strategy. ?The content that you are using for Facebook may not work for the Instagram platform, or it may need to be modified to gain traction.
Here are some stats you should know about Instagram:
✔️Video posts have
✔️Instagram has 58 times more engagement per follower than Facebook. (ecommerceceo.com)
✔️The average U.S. user has gone from spending 29 minutes per day on the Instagram app in September of 2017, to 55 minutes, today. ? (techcrunch.com)
✔️There are 400 million Instagram Stories every day, with a third of the most viewed stories created by businesses. (blog.hootsuite.com)
✔️Over 60 percent of users log in to Instagram daily, making it the second most-engaged social network after Facebook. (brandwatch.com)