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Content Creation and Curation Tips

 In Content Strategy, Digital Marketing Strategy, Digital Marketing Tips, Instagram, Marketing Strategy, Social Media How To's

You know you need to be posting consistently on social media, but you have no idea where to even begin. Or maybe you had some really great content ideas but you have already used them all up and now you’re left scrambling to put something out there each week. Consistency is key when it comes to building an engaged following, but so is quality content curation. Today we are sharing a tool that will help you figure out exactly what topics are trending online in your industry so you always have something valuable to share with your audience.

BuzzSumo is a content marketing tool that will help you identify what topics are getting the most engagement in your industry and who the key influencers are. One of Buzzsumo’s best features is the Keyword Search function. You simply type in any topic related to your business and Buzzsumo will generate a list of the most popular content available on that topic. You can filter your results by country, language, content type, word count, and publisher. So how exactly does this help you produce your own content ideas? You will see patterns in the most popular content; the ideas people are most interested in will pop up again and again. Those are the ideas you should share about! Check out this guide for real-life examples and more in-depth look into how BuzzSumo works.

BuzzSumo has both a free version and a paid Pro version. The free version allows you to use the Keyword Search to generate content ideas and the Trending Now feature to search for current events. The Pro version offers 3 additional features: Facebook Analyzer will search for the most relevant and engaging posts on Facebook, Question Analyzer will search real questions asked on forums (like Amazon Q&A and Reddit), and Backlinks gives you an inside look into the inbound links used in each post. BuzzSumo Pro is on the pricier side of online tools. We recommend playing around with the free version first and then deciding yourself whether or not to invest in the Pro version.

Content curation is tough, but using the right tools and resources can help! Have you ever used BuzzSumo? What other tips and tricks do you have for gathering content ideas?

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