Hiring a Digital Marketing Team
With a complete shift to online business (thank you
But how do you know who to hire? When hiring a digital marketing team you are looking for a variety of skill sets. In our last blog post, we share about the importance of a great strategist and content creator and what qualifications you would be looking for in each of those candidates. To read the full article, click here.
In addition to those positions, a good copywriter can help with your social media copy, email marketing, SEO blog writing, and press releases, as well as keep your website copy polished and up-to-date. This should be someone with experience writing for your industry and identifies as an experienced copywriter.
A graphic designer can help produce a finished, tied together look on both. While it’s cheaper to find someone that possesses all of the skill sets, take it from the pros at Real Marketing Solutions—that’s hard to come by.
Here’s a tip for hiring a copywriter and graphic designer, make sure to preview their portfolio before you interview them. Additionally, you should have applicants complete a test assignment as part of the hiring consideration process. This provides an opportunity to see how they would fit in with your brand, voice, and visual aesthetic.
Digital Advertising Specialist
Next up on the hiring list, a digital advertising specialist! This job role is 100% focused on getting more eyes on your content, generating leads for your business, and strategically moving those leads through a nurture sequence. Turning your leads into paying clients for your business.
A digital advertising specialist puts together and runs your paid campaigns, tracks performance, updates you on results, and so much more. It’s important that the person you hire for this position understands the voice of your brand, industry, and any regulations for advertising. You should also request a work portfolio of campaigns they’ve run along with recommendations from past clients.
If it sounds like you might be looking for a unicorn, it’s because you are. Finding all of these talents in one person is next to impossible which is why we’ve created the RMS CMO solution. A team of specialized digital marketing experts that run your marketing as the Chief Marketing Officer of your business. And the best part, you get the expertise of five people for the cost of less than one full-time employee.
If you are ready to build your digital marketing team, we’d love to chat and answer any questions that you might have. The best way to do that is by scheduling a complimentary 30-minute consultation with our team today! We look forward to chatting with you!