Benefits of SMS Text Marketing
You may have noticed more businesses taking to your text message inbox to get your attention these days. With all the noise on social media, smart marketers are diversifying their efforts and ways to reach their consumers. One of the ways they are doing that is through SMS text marketing. So, what are the benefits of SMS text marketing?
Understanding the Numbers
One of the biggest benefits of SMS text marketing (engaging the customer) is supported by the numbers behind it. In a recent article published by TechJury, they reported the following stats:
- 75% of consumers are OK with receiving SMS messages from brands (after they’ve opted in).
- SMS messages have a whopping 98% open rate.
- Text messages have a 209% higher response rate than
phone, email, or Facebook.
- 90% of SMS messages are read within 3 minutes.
Another reason we love text marketing is that it integrates with multiple channels and works with CRMs and email service providers. You can use text marketing on social media, to deliver your opt-ins, and build your list from a stage, virtual event, or a podcast. It’s quick, easy, and supports your current marketing efforts. Think of text marketing as a way to supercharge your marketing efforts.
How to Use SMS text marketing for your business
Possibly one of the most obvious things for getting started with text marketing is that you need to collect a phone number to initiate text campaigns. This can be as simple as giving away a “freebie” via text instead of your website using a platform like Textiful, EZTexting, or SlickText. We use the text opt-in feature at speaking engagements and for online events to collect information while presenting.
You can also use it in your social media marketing efforts. Collecting those digits will allow you to continue using the text option to engage prospects, current clients, and past clients. Once you’ve got their digits, you can keep your audience informed about and engaged with what’s happening in your business, like:
- Retail promotions
- Store sales
- Flash sales
- Upcoming webinars and events
- Reminders for appointments
You can keep your audience better engaged with your content by sending them reminders to read your latest email, watch your latest video series, or schedule a consultation.
It’s a slick way to double down on your communication efforts and to engage your audience. If you’re ready to get started with text (SMS) marketing, text the word SMS now to 555444 now, or visit our calendar to schedule a complimentary consultation.