How to Perform a Digital Marketing Audit
One of the most important pieces in analyzing your digital marketing performance is to conduct a quarterly or yearly audit. But what numbers should you be looking at, and how do you successfully perform a digital marketing audit? Keep reading, friends!
Getting Started with a Digital Marketing Audit:
To start, it’s important to go back to the goals you set at the beginning of the year and remind yourself of what you were hoping to achieve. Too often, we just look at the numbers, but in reality, what you should be assessing are the goals you started out with and any additional bonuses that happened along the way.
What were your digital marketing goals for 2020? They were likely a combo of these:
- Grow your audience
- Engage more of your audience
- Increase website traffic
- Sell more product
- Increase your email open rate
- Build your email list
- Generate leads for your business
- Increase website opt-ins
- Increase blog traffic
From here, you’ll need to dissect the numbers to see if you achieved your goals. If you’re not running ads, it’s really about evaluating what you get out of your efforts versus the time you put into running your marketing or the money you spend to have someone running it for you.
How Do You Evaluate the ROI of Your Paid Digital Marketing Efforts? Great Question!
To measure ROI, you’ll need to track two different variables:
The amount you’ve invested into your digital marketing campaigns (being sure to account for both financial investments and time expenditures), and the financial benefit of any conversions you’re tracking.
ROI is REALLY important to pay attention to when you’re paying for ads on platforms. But what else do you need to consider? Watch the video below for more details:
If you’re ready to tackle your end of the year audit and need some help, RMS is here for you! We offer 90-minute virtual digital marketing audits where we go through the numbers with you so that you can fully understand your ROI. To book your 90-minute session, click here.