Digital Advertising Lead Generation Strategies for Your Business
Leads are awesome. Getting a call from a new prospect who is asking if you have time to help them buy a house or create a financial plan? “Um, yeah, I think I can make that work.”
This kind of thing happens every once in a blue moon for agents, mortgage lenders and financial planners. And when it does happen, it’s like Christmas morning. BUT, you can experience this a lot more than just once or twice a year. In fact, you can get quality leads off of social media advertising all year long.
Here are some tips on how to fill up your pipeline—all with digital advertising.
Tip #1 How to be Successful with Digital Advertising Lead Generation
One of the key things we outlined for your 2021 digital marketing plan (if you didn’t download this yet, go here) is the need to invest in digital advertising to increase visibility and generate leads for your mortgage, real estate or financial planning business.
This means spending money advertising on the top social media and search platforms where your ideal clients hang out—Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, and Google (you don’t have to do all of them).
But before you start spending your hard earn $$$, it’s important to have:
- A strategy and lead acquisition funnel that will help you acquire new clients.
- Specific goals for how many new clients you want to acquire.
- An idea of how much you need to spend to achieve your revenue goals.
Sounds easy, right? Watch the video below to learn more.
Tip #2 Digital Advertising Lead Generation Strategies
Let’s be honest, product-based businesses and service-based businesses don’t convert equally when it comes to digital advertising.
Selling a $97 product on Facebook is much easier than selling your mortgage, real estate, or financial planning services. So, for businesses such as mortgage, real estate and financial services, creating a high-value lead magnet for your ideal client is the first step to acquiring quality leads. Below are three steps to help you get started:
- Identify your ideal client and target audience.
- Determine what platforms are best for reaching your ideal client (don’t always assume it’s Facebook).
- Brainstorm an attractive lead magnet for this audience.
The more hyper-focused you can get with your target audience, the better your results are going to be. Learn more by watching this video.
Tip #3 How to Convert Digital Advertising Leads
Now we’re getting to the good stuff—our top 3 digital advertising lead generation strategies for mortgage, real estate, and financial services (that’s our jam).
But in full transparency, these strategies will work for any service-based business, especially ones with high-value offers, so if you want the skinny on what’s converting, download our FREE guide here.
Tip #4 The Sales Funnel Follow Up
We’ve covered steps 1–3 for launching a successful digital advertising campaign for your business. These include: outlining your audience, offering a high-quality lead magnet, and this week, putting together a high converting follow-up process (aka lead acquisition funnel) where you’ll make your $$$.
So what does a nurture sequence look like? The answer is different for every business, but in this video you can check out some of our recommendations.
If you’re ready to generate some quality leads with digital advertising this year, we have an exceptional team with digital advertising expertise that can help! Click here to book a complimentary consultation today.