How to Increase Mortgage Email Engagement in 2021
Are you ready to learn the 2021 email hacks that will help you increase your mortgage email engagement, open rate, and click-through? If the answer is yes, keep reading for our top 4 email hacks of 2021.
Mortgage Email Engagement Hack #1: Templates vs. Plain Text
Everyone loves a good email template…except email host providers (Gmail, Office365). Email hosts have spam filters, and if you don’t already know this, spam filters can wreak havoc on your email marketing efforts.
If you’re sending overly snazzy, perfectly designed emails, you’re probably not even making it into the inbox. Plain text emails tend to pass the spam test and catch your reader’s attention because they look like an email that you’ve written just for them.
Simple isn’t always better, but in this case, it is. If you need help with your email marketing, drop a HELP comment below to connect!
Mortgage Email Engagement Hack #2: Organize and Analyze
A huge part of being successful with email marketing is sending the right message to the right people at the right time.
If you don’t know:
- who is opening your emails
- how they are interacting with your content
- what message they need to hear
- you’re likely missing an opportunity to win their business.
Step 1: We recommend organizing your email list into segments so that you can create personalized messaging for the different audiences you are marketing to. Segmentation is used to deliver more relevant email marketing to subscribers based on their different demographics, interests, and more.
Step 2: We recommend that you analyze the messages you send to better understand their performance. A tag is a particular label you attach to a message to identify or categorize it. By assigning a tag, you’re able to organize your email analytics so you have access to more precise and detailed insights.
By taking these two steps and customizing and personalizing your messaging, you will likely experience a higher open rate and better conversion on your email marketing efforts.
Mortgage Email Engagement Hack #3: Copy that Converts
The average attention span of a goldfish is 9 seconds. Can you guess what the average attention span of a human is…?
In 2013, studies showed that the average attention span of a human was 8 seconds. That’s right, a goldfish has a higher attention span than we do (not shocking).
So, if you’ve got 8 seconds to grab someone’s attention, and maybe even less when it comes to email (thank you, 2020), how do you do it?
It all comes down to your subject line and the first 2-3 sentences of your email. We’ve found that two of the easiest ways to capture someone’s attention is by asking them a question or by telling them a story.
Mortgage Email Engagement Hack #4: Brag on Benefits
Features vs. Benefits
When you’re selling a product or a service, it’s important that your reader understands how it benefits them. Unfortunately, this is where we see people get it wrong with their copy. They spend too much time talking about features and advantages and not enough time bragging about benefits.
Feature: what is the product or service
Advantage: what the product or service does
Benefit: the positive experience your client enjoys as a result
If you are ready to rethink your email marketing strategy and ready to work with a team that specializes in email engagement and conversion, click here to schedule a complimentary consultation today. For more tips on building a solid 2021 digital marketing plan, click here to read more.