Social media and technology have leveled the playing field between all brands, big and small. Today the difference comes down to customer experience.
Called “CX” for short, customer experience is the term that covers all the interactions a customer has with your company at all stages of their journey. From the social media ad they clicked to their purchase history, the quality of the product or service they received, and communications with customer service, all these things shape the customer experience.
A good customer experience strategy is critical to the success of any business, and artificial intelligence (AI) can make it even better. This is why many companies today are adding AI into their marketing mix.
In simple terms, AI marketing uses artificial intelligence to execute marketing efforts with no need for human interaction. This is a smarter way to do marketing! From chatbots and voice assistants to predictive analytics and sentiment analysis, there are many ways to improve the customer experience by creating a marketing strategy that leverages the power of AI.
AI technology saves you a ton of time from having to analyze customer data manually and create a marketing plan for each and every customer (imagine that!).
On the customer side, your target audiences can get the content and communication they want, when they want it, and where they want it. This makes the customer happy and more likely to become a repeat purchaser of your product or service. On top of that, your company’s CX score will get a boost.
It’s important to remember that AI doesn’t replace us humans—it just makes our jobs easier. AI gives you the power to meet your marketing goals and create a sustainable competitive advantage. It can increase customer engagement, retention, and long-term customer loyalty to your business.
AI tools improve efficiency and take specific tasks off our plates, like answering frequently asked questions and automating customer interactions where and when appropriate. AI integrates other technologies like machine learning, deep learning, and natural language, too.
Read on for five ways that AI can carry out your marketing strategy and improve your customer experience.
One of the best ways to use AI in marketing is to personalize your content marketing strategy. Many businesses spend hours and hours scheduling and creating content for multiple segments of their target market. But the problem is that you can’t develop and deliver customized content to each customer on your list.
This is where AI can help, by allowing you to deliver personalized, relevant content based on customer interests and patterns. Dynamic messages can be based on a customer’s purchase history, their interest in your products or services, all the blog posts they’ve read, how they have interacted with your website, their activity on social media, and much more.
One example of this is the way Netflix uses AI to personalize recommendations based on each user’s viewing history. Another example is Amazon and the “Explore more items” and “You might like” product galleries that appear on each shopper’s home page. Most music streaming platforms offer personalized song playlists based on the user’s listening history.
Yes, personalization helps create a great customer experience, and market research shows that it can drive profitability, too. According to this study, when customers see personalized recommendations, they are more likely to hit the Buy button.
Data analytics lets you learn more about your clients, how and where to reach them, the content they most want to see, and how they’re engaging with it. Data points already exist for everything we do online, so learn to use them to your advantage.
Some of the data points that an AI algorithm can track are prior customer communications, purchasing behaviors, referral sources, demographics, and psychographics. AI analyzes customer data to identify patterns and trends, as well as predict future behaviors. It then can create customer personas, provide product recommendations, deliver relevant content, and the list goes on.
There’s so much that an AI marketing tool can do with that valuable data, and on the human level, these insights give you a deeper understanding of your customers. With this knowledge, the possibilities for putting more personalization into your products, services, and marketing efforts become endless.
AI tools offer customer-specific insights and predict their interests, allowing you to tailor your content for maximum engagement.
It allows human-like conversations with the chatbot and answers questions. But it also can create written content for articles, emails, social media posts, websites, product descriptions, and more. It can even make the content match up with your brand’s unique tone and style.
While tools like ChatGPT can create content your customers want and serve it up on an AI-generated platter, we recommend using caution here. You don’t want your words to sound like AI wrote them—or your posts to sound like every other social media post out there for your industry.
Use ChatGPT for inspiration and ideas when your creativity is running low, but do not accept its writing word for word. Put your own spin on things, tie your content back to your customers, and use your own voice.
AI-powered tools can generate high-quality and relevant images based on your content and branding (have you seen his feature in Canva?). They can use advanced algorithms to create visually appealing graphics and layouts. This includes selecting fonts, colors, and image placement to create a cohesive and engaging design for your marketing materials.
You can also enhance the quality of your images by improving resolution, adjusting colors, and optimizing for various platforms using AI. This ensures that your visuals look professional and eye-catching across different devices and screens. This includes tasks like cropping, resizing, and applying filters.
Many AI tools can generate and edit videos for your marketing campaigns. This includes creating animations, adding effects, and optimizing video content for various social media platforms you can use.
AI automated captioning tools like http://submagic.co to provide animated and engaging video captions on your short-form video content. You can take a basic explainer video of yourself or someone on your team, and turn it into an engaging video in just a few minutes.
Since most videos are watched without sound, adding engaging captions will not only increase video views but increase retention on videos (longer watch times) which is what most social media algorithms want to see.
You can also use AI filters for your stories and short-form videos to jazz up the look of your videos.
Do you have more the one audience you’re trying to reach? AI tools can assist in translating and localizing visual and written content to different languages to increase engagement. While this may not be important for your business, it is for many.
Speaking your audience’s language is crucial for building trust and driving sales, as 72% of shoppers prefer sites in their native language.
One of the best uses for an AI marketing tool is to use it to provide better customer service. AI voice assistants and chatbots have quickly become indispensable tools for enhancing the customer journey, offering real-time support, and delivering information with unparalleled efficiency.
AI-powered voice assistants have become hugely popular for improving customer experience at each point along the customer journey. They can provide instant customer service and support, allowing customers to quickly and easily access the information and services they need.
Voice assistants can be used in many ways to improve the customer experience. This includes sending clients appointment reminders and real-time account alerts. Voice assistants can even send automatic responses to incoming texts and phone calls that let your customers know that the person they want to reach is currently in a meeting or on another call and will get back to them as soon as possible.
Voice assistants improve customer satisfaction as they quickly provide answers to common questions and reduce wait times. For businesses, this may help you save on customer service staffing costs, can streamline your customer support processes, and will make operations run more efficiently.
AI-powered chatbots and virtual assistants can also be a great resource for your website and to implement on your social media channels. AI-powered chatbots can provide instant responses to customer queries at any time, ensuring round-the-clock support.
Chatbots can be customized to create an optimal customer experience. For example, you can use a chatbot to start a basic conversation using AI while notifying a live customer service agent to jump in on the conversation when it becomes necessary.
A great example of how a chatbot works can be found at AlaskaAir.com. If you begin a chat there, the conversation starts with basic questions from the AI chatbot. Once your request gets more advanced, you are transferred to a customer service representative who will take over the chat. Hold times are often shorter on chats, providing better customer service.
SMS and email marketing campaigns are integral to any successful marketing strategy. And when they leverage AI, they can achieve so much more. AI can clean up your email list, create smart segmentation, do customer email retargeting, and serve up product or service recommendations based on customer interest and behavior.
AI email tools, many of which are powered by machine learning, allow you to create and execute campaigns with messages that reach the right audiences at the right time with the right content. These customer insights lead to more conversions and provide a sustainable competitive advantage.
On the business side, AI email marketing tools save time on repetitive tasks, such as triggering an email workflow after people take a specific action. They also analyze past email performance to show the best times to send and which subject lines get the most clicks. You can use this data to optimize your campaigns, launch them more quickly, and improve their overall performance.
AI technology will continue to evolve, allowing businesses to provide even more personalized, seamless, and time-saving experiences for their customers. Read our other recent blog articles here for more marketing tips that align with the latest industry trends and technology.
To learn more about how Real Marketing Solutions can complement your marketing efforts to make a more significant impact, click here to schedule a complimentary consultation.
Receive regular news & updates in the world of social media marketing.
Whatever your needs are, we’re the first and last stop on your journey to creating an online presence that converts strangers into followers and followers into life-long paying clients.
Get started today by speaking with a live RMS Digital Agency professional and learn more about marketing for your business