Digital Marketing Tips, Instagram, Small Business Marketing
See all posts

6 Essential Instagram Facts for Small Business Owners

 

Knowledge is power – especially when it comes to running your own business. As you know, you should have active social media accounts on the highest trending platforms. Are you on Instagram? Check out these 5 essential Instagram facts for small business owners.
  1. As of April 2017, Instagram has grown to 700 million users. That’s a lot of people waiting to see your images.
  2. The optimal Instagram image size is 1080px by 1080px. Have you ever posted an image that doesn’t quite fit? Avoid the frustration by starting with the proper size right away.
  3. An Instagram video can be up to 60 seconds long. Make sure your videos are under 60 seconds, and take advantage of filters and adjustable cover images.
  4. According to Instagram, each day, users like about 4.2 billion posts. Post frequently (1-2 per day) to get your brand noticed in relevant hashtags. Speaking of hashtags…
  5. According to an infographic by WebsiteBuilder.org, the best “general” hashtags are #love, #instagood, #photooftheday and #tbt. However, do your research and know which hashtags are best for your industry.
  6. In 2016, it was reported that 90 percent of Instagram users were younger than 35. Is this your target market?
Is Instagram a good fit for your business?

Leave a comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Let's get digital!

Whatever your needs are, we’re the first and last stop on your journey to creating an online presence that converts strangers into followers and followers into life-long paying clients.

Get started today by speaking with a live RMS Digital Agency professional and learn more about marketing for your business