6 Reasons Businesses Should be Leveraging LinkedIn

LinkedIn is a great opportunity to harness a dynamic B2B marketing tool that is specially designed for business. In this article, we’re sharing six reasons why businesses should be leveraging LinkedIn to market in 2022!

First, though, let’s start with the numbers. When Facebook’s playground changed in 2020, business professionals moved to LinkedIn, and they haven’t moved back:

• In 2020, LinkedIn had 690 million users.
• In 2021, LinkedIn had 740 million users.
• In 2022, LinkedIn has almost 800 million users—and it’s only March!

1. Staying Connected with Your Employees

Staying connected with your employees is more important than ever. Whether your employees rely on your page as a source for sharing relevant and timely information with their followers, or you just want to keep them in the know about all things relating to your company, LinkedIn has you covered.

Now you can notify your team or your employees about a new post on your LinkedIn business page with a simple click of a button on the post!

2. Creating Trending Content

Growing your target audience is arguably one of the hardest things to do as a marketer. But the Content Suggestions tool from LinkedIn puts ideas for finding followers right at your fingertips.

All you have to do is navigate to your LinkedIn business page, and you’ll find this handy-dandy tool along the top bar. When you click it, it will walk you through building your ideal target audience. Then you get a list of trending topics for that demographic.

3. Using Live Video

You may be surprised to learn that LinkedIn has been adding a ton of new features, thanks to their competition. One new way LinkedIn is encouraging users to engage their professional audience is through live video.

Unlike other social media platforms, LinkedIn’s livestreaming is more of an exclusive experience. In fact, if you’d like to become a LinkedIn Live broadcaster, you have to apply and meet their criteria. To learn more about this process, read this quick article from LinkedIn.

So why jump through the hoops? Well, live videos on LinkedIn get up to seven times more reactions and 24 times more comments on average than native video produced by the same broadcasters, according to the social media platform.

4. Engaging Your Following

Whether you’re looking for a fun way to engage your audience or need serious feedback, LinkedIn’s new Polls feature is a great opportunity to drive quick engagements on the platform.

To leverage this new feature, simply ask a question and provide a few multiple-choice responses. Polls can give you insight into your network’s needs and viewpoints, and they can also tell you who’s looking at your content and responding to it.

5. Prioritizing Content Creation

If you create a ton of content, Creator Mode will be right up your alley. LinkedIn’s Creator Mode allows you to share with your audience the topics that you talk about the most, making it easy for complete strangers to quickly discover your posts and follow you.

Additionally, you can now showcase your top content on your profile. Whether it’s a blog you’ve written, videos, presentations, or content that links to an external website, you can now pin your best work and give more life to your content.

6. Protecting Your Network

In business, your network is one of your biggest assets. While it can be important to nurture your connections through social media platforms like LinkedIn, the site could also serve as a virtual Rolodex for your competitors. So it’s time to take a look at your LinkedIn privacy settings!

If you’re leery of competitors poaching your clients, partners, and employees, LinkedIn’s privacy feature allows you to hide the visibility of your connections to “Only you.” This simple privacy step can have a big impact on protecting the relationships you’ve worked to nurture throughout the years!

Now that we’ve shared some of the latest and greatest with the LinkedIn platform, it’s time for you to get started! Your first step should be to follow this awesome LinkedIn page for more digital marketing content. After that? Have fun! If you need more help with your LinkedIn, click here to schedule a 30-minute complimentary call with our team today!