How to Analyze Email Marketing Results

It’s end of the year planning time and if you are wondering how to analyze your email marketing results, this blog post is for you! One of the activities we recommend doing this time of year is analyzing your current marketing plan. What worked, what didn’t? Over the next few weeks, we will be sharing resources to help you analyze your digital marketing efforts, but today is all about reviewing and analyzing your email marketing efforts.

EMAIL MARKETING: all Email Service Providers (MailChimp, Aweber, Constant Contact, Convertkit) provide reporting metrics. RMS recommends reviewing this reporting once a quarter, and at a minimum, assessing the following:

• Growth of lists:
  • Are you adding subscribers on a consistent basis?
  • If not, what could you be doing differently to build your email list
• Open rates:
  • Performance of subject line
  • Value of content or your audience
• Actions taken from emails 
• What emails produced revenue and how much

Analyzing your email marketing performance is important because it tells you:

• What audience wants/needs to hear from you 
• Opportunities for improvement 
• The quality of your email list
• How much revenue you are generating from your email list

If you need help with putting together a killer marketing plan for 2020, a Digital Strategy Session may be a good fit for you! Click here to learn more and schedule time with our team of Digital Marketing Experts!