Many people want to know the secret to running a successful LinkedIn company page — but it’s not as complicated as it seems. Simply, along with posting frequent quality content, you must advertise, advertise, advertise! Check out these three benefits of advertising your LinkedIn company page.
1. It offers native advertising in the form of sponsored content. Truth is, if an advertisement looks like an advertisement, people are naturally going to be less likely to click it — which is unfortunate when the reason for placing an ad in the first place is to ultimately get clicks to what you’re advertising, right? Native advertising is a way to show your audience what they need while blending into the surrounding environment, so it doesn’t come across as overly “salesy.”
2. You can reach a targeted audience. With all of the 430 million users and 7 million companies posting over 2 billion posts per week on LinkedIn, it would be professionally irresponsible to assume that everyone on the platform would be interested in your business. Advertising on LinkedIn ensures that you capture the attention of the right people and keep them engaged so that they aren’t simply "connected" to your page, but are actively following for updates and announcements.
3. LinkedIn advertising is an online essential for B2B companies. Business owners use LinkedIn to connect with colleagues and other businesses — making it a goldmine for B2B advertising. If you work in B2B, you absolutely need to be advertising on LinkedIn, utilizing the ability to target an audience with native advertising, as discussed in the points above.
Set yourself apart by reaching more potential followers, clients and consumers on LinkedIn. Investing in advertising is a must for any business, and LinkedIn is a fantastic place to start, especially for B2B companies and business owners interested in highly targeted groups.
Still lost on what to do with your LinkedIn page? Make sure to sign up for my LinkedIn for Business Live Zoom Course on September 13th, 20th and 27th at 9:00am. Click here
to learn more.