There’s so much noise right now on social media, and unfortunately, that won’t be ending anytime soon. Post-election, we slide right into holiday shopping, and you should anticipate big retailers spending more than ever on their online efforts this year. So, how do you break through the noise online if you’re a small business trying to do big things in the online space? Read on, my friend…
Diversify your marketing. This is probably one of the best tips we can give you, so if you read anything, read this. If you are dumping all your energy into one or two platforms, it’s time to change it up.
It doesn’t matter if you’re a retailer or service provider performing online marketing. Leveraging any of the mediums below in the right context with the right strategy will help you get maximum exposure and results:
Breaking through the noise online requires a full-court press of your marketing efforts!
—Keep up with your video content (especially stories), and try new features like Instagram Reels. Adding a playful side to your business can’t hurt these days. Additionally, make sure you are leveraging SEO optimization for YouTube videos so they get the best results when it comes to search.
—Break up your video into multiple posts using different verbiage to help catch the eye of your reader. This will help you get more bang for your buck when it comes to your videos and help ensure people get the full message. Trylately is a great platform to help curate this short, reusable content.
— Be bold. Make your words jump off the screen right into the heart of your user. And remember, try not to get political as a business. There is enough tension on these platforms right now, and mixing in politics is never recommended.
And last but not least, give yourself some grace. If that means reducing the amount you are posting so that you can tackle more platforms, do it. If that means bringing on someone to help with your marketing, do it. Sometimes the best ROI comes from freeing up your time and energy so you can spend it where you shine.
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