Brands have begun to utilize augmented reality to promote business with its introduction on iPhone 8, and it’s likely that the integration and growth of this feature will increase. For example, IKEA has introduced a feature on their website that allows users to see what furniture looks like in their home through their camera before making a purchase. Check it out!
Sephora is also using augmented reality to improve customer experience by allowing customers to download a selfie and then try on their products.
Check out the Sephora app for this cool live experience!
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