Instagram, Small Business Marketing, Social Media
See all posts

Choosing a Social Media Platform to Market Your Business – Instagram

Choosing a Social Media Platform to Market Your Business – Instagram Image

?TIP #2: INSTAGRAM

We also LOVE Instagram, but it should be noted that 65% of Instagram users are between the ages of 18-34, making it the second largest social media platform for targeting millennials. Source: www.statista.com

If your audience is 45+ years old, Instagram is not where we would recommend spending your time, presently.

Instagram is also a V I S U A L platform, so it requires that businesses put more thought into their content strategy. ?The content that you are using for Facebook may not work for the Instagram platform, or it may need to be modified to gain traction.

Here are some stats you should know about Instagram:


✔️Video posts have 38 percent higher engagement than image posts. (mention.com) ?


✔️Instagram has 58 times more engagement per follower than Facebook. (ecommerceceo.com)


✔️The average U.S. user has gone from spending 29 minutes per day on the Instagram app in September of 2017, to 55 minutes, today. ? (techcrunch.com)


✔️There are 400 million Instagram Stories every day, with a third of the most viewed stories created by businesses. (blog.hootsuite.com)


✔️Over 60 percent of users log in to Instagram daily, making it the second most-engaged social network after Facebook. (brandwatch.com)

Leave a comment

Your email address will not be published. Required fields are marked *

Let's get digital!

Whatever your needs are, we’re the first and last stop on your journey to creating an online presence that converts strangers into followers and followers into life-long paying clients.

Get started today by speaking with a live RMS Digital Agency professional and learn more about marketing for your business