Small Business Marketing, Social Media, Video Marketing, YouTube
See all posts

Video Content Strategy

Video Content Strategy Image

Use video to propel your marketing strategy to the FAST LANE! ?

One of the roadblocks that most of us face with video marketing is coming up with content ideas. Here are some great ways to find topic ideas and get the creative juices flowing:

▶️Keywords can leverage your SEO in the video just like in website copy. Try using a keyword search tool (such as this FREE option https://keywordtool.io/) to find words and phrases that are relevant to your topic, and then use your list to generate new ideas. ?

▶️Now that you have brainstormed your list of keywords, iron out your thesis statement and decide on what the talking points will be for your video. An outline might be old school, but it’s a great way to see the big picture and stay on point. ✅

▶️You have your video’s purpose and a few talking points –> it’s time to strategize and decide on your concept. Will your video be visually-oriented, metaphorical, informative with a creative edge? Take a cue from your website and company culture and align the content with your brand.

Leave a comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Let's get digital!

Whatever your needs are, we’re the first and last stop on your journey to creating an online presence that converts strangers into followers and followers into life-long paying clients.

Get started today by speaking with a live RMS Digital Agency professional and learn more about marketing for your business