Digital Marketing Trends for 2019: Chatbots

Consumers are constantly changing the way they shop, which means that digital marketing is a continually evolving process. Check out our hot Digital Marketing Trends articles this month to help you streamline your strategy for the rest of this year and 2019!

Chatbots at Your Service

Harvard Business Review reports that 20 percent of business content for 2018 will be generated by machines, and so it’s not surprising that, in today’s age of technology, artificial intelligence is increasing in popularity when it comes to promoting business and assisting customers online. Chatbots enable brands to respond quickly to customer comments and questions, and, as these bots become more engaging by offering human-like responses, they’re becoming a viable customer service option.