Do you wonder how much should you be spending on social media ads (Facebook, Instagram, Twitter, LinkedIn)? This is the one of the most commonly asked question from business owners when it comes to social media and the truth is, if you want to be seen, you have to pay to play.
A marketing budget should be seen as an investment in your business. Will you have a 100% ROI on your first Facebook ad…? I hope so….but if you don’t, it doesn’t mean Facebook isn’t the right platform and you should give up, it usually means you need to tweak the design of your ad or your targeting specifications and try again.
The Flipped Lifestyle is a podcast that I LOVE and in a recent episode, Shane and Jocelyn share their philosophy on creating a marketing budget and specifically how much to dedicate to digital advertising. The reasoning in which they share and their mindset behind it is spot on. If you have 30 minutes, have a listen and let me know your thoughts.