It’s the best time of the year, and no, I don’t mean the holidays. It’s time to conduct a year-end digital marketing review so you can celebrate the great things you’ve done this year, look at what you need to adjust, and set some new goals for 2021.
To start, go back to the goals you set at the beginning of the year and remind yourself of what you were hoping to achieve. Too often, we just look at the numbers, but in reality, you should assess the goals you started out with and any additional bonuses that happened along the way.
What were your digital marketing goals for 2020? They were likely a combo of these:
It’s not uncommon to change your target audience as you grow in business, and with the dumpster fire that was 2020, this may have been the year you made a MAJOR PIVOT in your targeting.
Now is the time to assess your target audience and take look at the messaging you sent to them.
You know the saying, “Put yourself in someone else’s shoes.” Well, that’s your task for this week.
Put yourself in your potential customer’s shoes and research your company online. From there, rate your online presence on a scale of 1–10. Chances are, you are going to find some areas that need some improvement. You may also be surprised and find things you never knew existed about your company online (good and bad).
Here are some of the areas of your online presence we recommend that you look at:
If you’re ready to tackle your year-end digital marketing review and need some help, RMS is here for you! We offer 90-minute virtual digital marketing audits where we go through the numbers with you so that you can fully understand your ROI. To book your 90-minute session, click here.
Receive regular news & updates in the world of social media marketing.
Whatever your needs are, we’re the first and last stop on your journey to creating an online presence that converts strangers into followers and followers into life-long paying clients.
Get started today by speaking with a live RMS Digital Agency professional and learn more about marketing for your business
Leave a comment