If you’re looking for a social media trend that has staying power, short-form video is the original content you should be investing your time in! Whether through Instagram Reels, YouTube Shorts, or TikTok, engaging your audience through video clips is an essential part of an effective social media strategy.
If you’re wondering how to create short-form video content that’s engaging and won’t become a time-suck, you’ve come to the right place.
Why is short-form video on platforms like Instagram Reels, TikTok, and YouTube Shorts so important? The organic viewership alone on these platforms makes it worth the effort.
These social media platforms are moving video content to the forefront, so creating compelling video content and sharing it can increase your viewership and help to grow your organic audience.
To get you started, here are a few ideas on the type of content you can leverage in videos:
Did you know you can batch TikToks, Instagram Reels, and YouTube Shorts? A common misconception is that you have to take your video in the moment and post it right away. We’re here to tell you that is not the case!
Try this method to batch your video content:
Not sure how to keep up with all the trends? Here’s a pro tip: There are accounts that do this for you. In fact, there are whole accounts dedicated to “Trend Alerts”!
When you’re first learning how to create short-form video content, one aspect that you can’t overlook is editing your video.
It’s not necessary to create a cinematic masterpiece, but Instagram, TikTok, and YouTube all have simple and effective creative tools to help you edit your videos into compelling content.
Here are some great editing ideas for beginners:
Most platforms have many options for you to choose from, and sometimes it can be a little overwhelming when you’re just getting started. Start by learning basic editing on the platform, and you can advance your skills from there.
When you finish, save the video in your drafts! There’s no need to post it right away. As mentioned in our previous point, batching your content can help save you time and effort in the long run.
Let’s talk about cross-posting the same short-form video to different platforms. If you haven’t already heard, Instagram and TikTok don’t play nicely. They BOTH want your exclusive content.
If you share a video you posted on TikTok to Instagram Reels, you’ll notice that the algorithm will prioritize other content and you won’t get as much reach. It’s because Instagram recognizes the TikTok watermark (and vice versa).
So how can you get around this without spending a ton of time editing videos on each platform?
Thankfully, the answer is simple! After you’ve posted your video, if you click the three little dots, there will be an option to copy the URL. We use SnapTik, but there are many websites out there that will work. Open up SnapTik on your browser and insert the TikTok URL. It removes the watermark and now you’re ready to cross-platform post.
If time is money, you’ll save a pretty penny (and grow your organic reach!) when using these tips on how to create short-form video content.
Of course, there are times when you’re stretched too thin to focus on social media. However, a lapse in consistent posting can mean a loss in followers and engagement that can be hard to come back from—so don’t leave your content creation by the wayside.It may be time to schedule a complimentary consultation with us to see how Real Marketing Solutions can integrate seamlessly into your marketing efforts—videos and all! You can also browse our most recent blog articles by clicking here.
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