YouTube—it’s the platform we love to hate (or is that TikTok now)? You’re probably aware that YouTube serves a purpose for your business, but maybe you aren’t exactly sure how to leverage the platform to grow your audience and ultimately your business. Don’t worry: We are here to teach you how to drive traffic to your YouTube channel.
First, you need to choose topics that will attract more viewers in your target audience to your video content on YouTube. The algorithm will love you if you keep people on the platform longer, so you’ll want to create videos that people enjoy watching. Here are some topics to try on for size.
This means talking about frequently asked questions from customers and prospects. One, two, three, GO. Make a list of questions you get asked all the time (and we bet you have a lot of them). Do you get asked about agent commissions? Jumbo loans? What’s going to happen in the housing market next year? Any of these could be a fantastic topic for a YouTube video.
You can never go wrong walking people step-by-step through a process. This is really helpful for service-based businesses and industries that provide a complex service that people want to know about.
Like step-by-step videos, a tutorial or how-to video on a specific step you want a customer to take can help increase your conversion on things like app usage and an application process.
No matter what industry you work in, there are always popular topics circling the news that people want to know about. For example, if you’re a loan officer and interest rates just went up 2% overnight, do yourself a favor and TALK ABOUT IT! People want to know the why behind what just happened, as well as your predictions and advice.
Of course, there are many other types of videos you can create depending on your industry—product review videos, service review videos, unboxing videos, walkthrough videos, reaction videos, humor videos, etc. None of these types of videos will lead you astray. You may also find that after a little experimenting, you’re better at one type of YouTube video than another.
On the heels of picking the right topic comes picking the right key phrases and keywords to go with that video. The easiest thing to do is to hop onto Google and take a peek at what’s already out there.
A keyword can be a single word or phrase that identifies a topic. For example, “tips for buying my first home” is considered a keyword. Other related keywords include “homebuyer tips” and “first-time homebuyer tips.”
Start by doing your own Google search for what your business does. For this example, let’s use “get a mortgage.”
When you Google “get a mortgage,” the most popular search terms show in the dropdown. Click “get a mortgage with bad credit.”
Once you land on this page, scroll down to the part where it says, “what people also ask.” Here are some more specific keywords and phrases that you could integrate into your title.
Then navigate to the top and click on videos. This is the top-ranking content for that keyword term. Make sure you’re picking something that has plenty of search volume behind it but doesn’t already have ten thousand videos on it. A lot of times, finding a way to create your own unique take on one of these topics is the way to go.
If you’re looking for ways to drive traffic to your YouTube Channel, you’ll want to pick your video title wisely. There are two strategies you can use when picking a title for a YouTube video: an SEO title or a title that will get a reaction. The best titles come when you use these two strategies together—using a keyword or phrase worded to also elicit a reaction.
What’s the point of creating stellar content if you don’t tell people what you want them to do when they’re done with your video? We can’t emphasize this enough: Always add a call to action.
There are three places you can add calls to action in YouTube videos, and we recommend that you do all three.
First, add a call to action, verbally, near the end of the video. Tell people what you want them to do and why they should do it.
Second, add a call to action to the video’s description. You should have a primary call to action but then link to other things that people may find applicable. If you’re a lender, your primary call to action might be for them to set up a call with you. But you may also have resources like a first-time homebuyer guide, a blog, or a mortgage calculator to add to your description, too. Just make sure you have a clear hierarchy. (A lot of times, these other, less important things go in a Resources section.)
Third, use all the end screen elements at your disposal. Add a subscribe button or suggest another video of yours for them to watch. If you have enough followers, you can add a link to your website on the end screen.
If you’re looking for ways to increase and drive traffic to your YouTube channel, do not ignore YouTube Shorts. Similar to Instagram Reels and TikTok videos, YouTube Shorts are vertical, short-form videos that get great engagement and increase and traffic to your channel.
Finally, remember to share, share, share your videos on YouTube to your other social media platforms! These strategies will help you drive traffic to your YouTube channel, and we know you’ll like the results. As always, if you need help, click here to set up a consultation with us!
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