YouTube—it’s the platform we love to hate (or is that TikTok now)? You’re probably aware that YouTube serves a purpose for your business but aren’t exactly sure how to leverage the platform to grow your audience and ultimately, your business. Don’t worry, because we are here to help you learn how to drive traffic to your YouTube channel.
First, you need to choose topics that will attract more viewers to your video content on YouTube. The algorithm will love you if you keep people on the platform longer, so that’s always the number one goal. Here are some topics to try on for size.
FAQ Videos: Talk about frequently asked questions from customers and prospects. One, two, three, GO. Make a list of questions you get asked all the time (and we bet you have a lot of them). Do you get asked about agent commissions? Jumbo loans? What’s going to happen in the housing market next year? Any of these could be a fantastic topic for a YouTube video.
Introduction Videos: The face (or faces) behind the company is always fascinating. Introduce yourself and explain why people should check out your channel (remember, the goal is to get them to hit that subscribe button). You can also share info about your team and what you do.
Behind the Scenes: There’s something about human nature that just loves a good peek behind the veil. Show viewers how you run your company and help them create a more personal connection with it.
Day in the Life: Ditto with day in the life videos. Just what does a real estate agent do all day? Have someone follow you around with a camera and piece together clips of your day. It’s a fascinating way to give your subscribers a glimpse into life in your profession.
Infographic Video: An infographic video can be a visually appealing way to explain facts or stats that may be boring (or difficult to understand) in another format.
Of course, there are many other ways to pick topics, but this is a good place to start. None of these ideas will lead you astray. You may also find that after a little experimenting, you’re better at one type of video than another.
On the heels of picking the right topic comes picking the right key phrases and keywords to go with that video. The easiest thing to do is to hop on Google and take a peek at what’s already out there.
A keyword can be a single word or phrase that identifies a topic. For example, “tips for buying my first home” is considered a keyword. Other related keywords include “homebuyer tips,” and “first-time homebuyer tips”
Start by doing your own Google search for what your business does. For this example, let’s use “get a mortgage.”
When you Google “get a mortgage,” the most popular search terms show in the dropdown. Click on “get a mortgage with bad credit.”
Once you land on this page, scroll down to the part where it says, “what people also ask.” Here are some more specific keywords and phrases that you could integrate into your title.
Then navigate to the top and click on videos. This is the top-ranking content for that keyword term. Make sure you’re picking something that has plenty of search volume behind it but isn’t something that already has ten thousand videos on it. A lot of times, finding a way to create your own unique take on one of these topics is the way to go.
There are two strategies you can use when picking a title for a YouTube video—an SEO title or a reaction title. The best titles come when you use these two strategies together—using a keyword or phrase worded to elicit a reaction.
Say you decided on a keyword for “COVID test for travel.” You might go with something like “5 ways to get a rapid COVID test for travel” to give people concrete tips when they’re feeling a sense of urgency. It’s called a curiosity gap—raise a question, and then make sure people want the answer, but make sure you’re still optimizing for your keyword. This will help drive traffic to your YouTube channel.
What’s the point of creating stellar content if you don’t tell people what you want them to do when they’re done with your video? We can’t emphasize this enough—always add a call to action.
There are three places you can add calls to action in YouTube videos, and we recommend that you do all three.
First, add a call to action, verbally, near the end of the video. Tell people what you want them to do and why they should do it.
Next, add a call to action to the video’s description. You should have a primary call to action but then link to other things that people may find applicable. If you’re a lender, your primary call to action might be for them to set up a call with you. But you may also have resources like a first-time homebuyer guide, a blog, or a mortgage calculator to add to your description, too. Just make sure you have a clear hierarchy. (A lot of times, these other, less important things, go in a resources section).
Last, use all of the end screen elements at your disposal. Add a subscribe button, suggest another video of yours for them to watch, and if you have enough followers, you can add a link to your website on the end screen.
That’s it! That’s how you drive traffic to your YouTube channel. We think you’ll like the results. As always, if you need help, click here to set up a consultation with us!
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