SEO Strategy, Small Business Marketing
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6 Tips for Small Business SEO

6 Tips for Small Business SEO Image

One of the most impactful digital marketing strategies you can implement for your business is an SEO strategy. SEO, also known as search engine optimization, means optimizing your website and its content to rank higher in search engine results pages (SERPs).

Whether you have a product- or service-based business, increasing the organic search traffic on your website through target keywords and a technical SEO strategy will increase your visibility to potential customers and establish your authority and credibility in your industry. This can lead to sustained growth and success for your business over time.

In this post, you’ll find six SEO tips for small businesses to improve website traffic and visibility.

Tip #1: Set Up Your Web Page Thoughtfully

Setting up a web page for optimal SEO performance involves several key steps.

Let’s start with page titles and headings. These should be clear, concise, and descriptive and include relevant keywords.

  • H1 headings: This title should accurately summarize the page’s content and entice users to click through from the search results. Using H1 headings to structure your content helps search engines understand the hierarchy and importance of different sections on your page. Each H1 heading should be unique and closely related to the overall topic of the page.
  • Subheadings: Moving on to H2 and H3 headings and beyond, these subheadings provide further organization and clarity to your content. Use them to break down your page into digestible sections, each addressing a specific aspect of the main topic.
  • Keywords: Incorporate relevant keywords into your headings and content, but avoid keyword stuffing, as it can harm your SEO efforts.

Readability is another important factor. Using clear and concise language, short sentences and paragraphs, and formatting can help achieve this. Formatting with bullet points and numbered lists can enhance readability and help users quickly grasp the main points of your content. By following this hierarchy, you will create a better on-page user experience, which is also part of SEO ranking factors.

Tip #2: Add and Build Backlinks

In addition to on-page optimization, building backlinks from reputable and relevant websites is crucial for SEO success. Backlinks serve as “votes of confidence” from other sites, indicating to search engines that your content is valuable and authoritative. Focus on creating high-quality content that naturally attracts backlinks, whether through guest blogging, influencer outreach, or creating shareable infographics and resources.

Also, internal linking within your website helps search engines discover and index your pages more effectively. This could be linking to a different page on your website or another piece of content in a blog. Internal backlinking helps search engines understand and rank your website better. 

Tip #3: Update and Reuse Content

Creating content takes time and effort, but the impact it can have on your website’s SEO is well worth it. Many small-business marketers think they must always be recreating the wheel with their content. They write a blog post, post it, and it never sees the light of day again—that’s the wrong strategy! 

Continuously updating and optimizing your content based on keyword research, user feedback, and changes in search engine algorithms helps improve your SEO rankings over time. By staying proactive in your SEO efforts, you can set up your content for long-term visibility and success in search engine results.

Repurposing a top-performing blog post or your social media content can also improve your SEO. Here’s an example of how we repurpose content:

We identify a top-performing blog on our client’s website. We then ask our client to create a video about that blog for YouTube. When adding the video to YouTube, we make sure to give it a keyword-rich title and description. This provides multiple SEO opportunities:

  1. Content may rank higher in search.
  2. You get content that is accessible through YouTube video search.
  3. Your website may benefit from more traffic.

By embedding that video into the original blog, you enhance your original content even more. Get strategic and start producing content that works with search engines!

Tip #4: Optimize Keywords

Keyword selection stands as a cornerstone for driving organic traffic to your website. Your choice of keywords can make or break your visibility in search engine results pages. But how do you navigate this complex landscape effectively?

One key aspect to consider is the distinction between local SEO keywords and those targeting a broader demographic footprint. Local SEO keywords are geo-specific terms tailored to attract customers within a specific area.

Here’s an example:

You’re a local business like a mortgage broker in Portland, Oregon, who can serve clients only in that state. Using keywords like “mortgage broker in Portland” or “mortgage loans in Portland” can significantly enhance your local search visibility. These keywords help connect you with potential customers in your vicinity, maximizing foot traffic and conversions.

On the other hand, SEO keywords with a broader demographic footprint cast a wider net, aiming to attract a larger audience regardless of location. For example, if you sell handmade jewelry online, targeting keywords like “unique artisan jewelry” or “handcrafted necklaces” appeals to a broader demographic beyond a specific locality.

Types of keywords

  1. Short-tail keywords: These are brief and general terms comprising one or two words, such as “bakery” or “jewelry.” While they generate high search volume, competition is fierce, making it challenging to rank unless you have considerable authority.
  2. Long-tail keywords: Long-tail keywords are more specific phrases containing three or more words. Although they have lower search volume, they often get higher conversion rates due to their specificity, making them valuable for niche businesses.

Now let’s address four common SEO keyword mistakes many businesses make:

Picking a keyword with high search volume but also high competition. Opting for overly competitive keywords might seem tempting due to their high search volume, but unless you have a robust SEO strategy and considerable resources, it’s challenging to rank for them. Instead, focus on keywords with moderate competition where you stand a better chance of ranking.

Using a keyword with low competition but also low search volume. While low-competition keywords are easier to rank for, they may not drive significant traffic to your site if the search volume is too low. Strike a balance by selecting keywords with moderate competition and a decent search volume to ensure good visibility and traffic.

Not using long-tail keywords. Neglecting long-tail keywords is a missed opportunity. Although these phrases may have lower search volume, they can attract highly targeted traffic to your site. Incorporate long-tail keywords into your strategy to capture niche audiences and improve conversion rates.

Picking one keyword to focus on without adding supporting keywords. Relying on one primary keyword limits your reach and fails to capture the full spectrum of search intent. Instead, diversify your keyword portfolio by adding supporting keywords and variations to cover a broader range of user queries. This increases your chances of ranking across multiple search terms.

By balancing competition and search volume, using local and broad demographic keywords, and incorporating a mix of short and long-tail keywords, you can craft a robust SEO strategy that boosts your online visibility and drives long-term growth.

Tip #5: Use SEO Tools

You might have heard about SEO tools, but do you understand how to use them? 

You don’t have to invest in expensive SEO tools to make an impact. If you have a WordPress website, one of our favorite affordable tools is the SEO plug-in Yoast. This plug-in will help you optimize your website page and posts for SEO based on the keywords you select.

The best part of Yoast is that it tells you exactly how to improve a page’s SEO. This includes things like adding meta descriptions to your page, adding keywords to the alt text of your featured image, increasing page word count, adding title tags, and so on. Yoast is a great tool and plug-in for beginners just starting with SEO.

Google Keyword Planner and WordStream are free tools that can help determine keywords for your content or campaigns. These tools allow you to conduct keyword research, identify search trends, and discover valuable insights into your target audience’s search behavior.

By integrating these tools into your SEO strategy, you can refine your content to better match user intent and improve your chances of ranking higher in search engine results pages (SERPs).

Whether you’re a seasoned SEO professional or just beginning your journey, leveraging these tools empowers you to optimize your website effectively and drive sustainable organic traffic growth.

Tip # 6: Leverage Analytics

Analytics are the piece that ties everything together when it comes to SEO. It’s important to regularly monitor and analyze your SEO performance with tools like Google Analytics and Google Search Console.

Track your rankings for target keywords, monitor organic traffic trends, and identify opportunities for improvement. Understanding which pages and content bring people to your website and where they are coming from is huge.

There are multiple reports that you can leverage to gain a better understanding of what’s happening on your website. From the most popular landing pages on your website to the demographics of your users (most engaged with content, bounce rate, average time on page, and more), Google Analytics will give you the entire story of what’s happening with your website.

Implementing SEO for Your Business

These SEO tips are just the beginning for building a strong online presence for your business. If you’re getting started, have questions, or need SEO strategy and support, the team at RMS is here to help! Click here to learn more about our Savvy SEO services, or book a complimentary consultation with us!

SEO is an ongoing process that requires regular attention and adjustment. It’s important to be knowledgeable about industry updates, algorithm changes, and emerging trends to stay ahead of the competition.

And don’t ignore the power of analytics in monitoring your SEO efforts. By refining your approach and seeking guidance when needed, you can improve your online visibility and drive sustainable growth for your business.

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