7 Benefits of Hiring a Digital Marketing Agency

There are several benefits of hiring a full-service digital marketing agency to drive your online marketing efforts. In this article, we’ll cover the top seven reasons why hiring an agency might be the right fit for your small business.

From social media marketing and building online reviews to search engine optimization (SEO) and lead generation, there are several components that make up a good digital marketing plan. Working with an agency that offers a wide range of digital marketing services can help expand your visibility across the digital universe.

Creating a robust online footprint takes time, strategy, and effort. It’s not a one-and-done project. Your online presence has to be consistent, sustainable, and cutting-edge to get results, and that’s where an agency can help!

1. Access to Specific Expertise

Here’s the truth about digital marketing: A marketing strategist and a digital advertising specialist have very different skill sets. The same goes for a graphic designer and a video editor. Working with an agency that specializes in digital marketing gives you access to a team of digital marketing experts.

This variety of expertise is next to impossible to find in one employee because you’re looking for a unicorn. And we all know that unicorns don’t exist—and the ones that do are in high demand and come with a high price tag.

If you’re a small business on a budget and think that hiring a part-time or full-time employee is the more cost-effective solution, think again. Read this quick article on the true cost of hiring a digital marketing agency for the full breakdown.

2. Multichannel Marketing

Where are you marketing your business online? Whatever the answer is, you could always be doing more, right? It’s not enough to focus on just social media or sending an email marketing campaign here and there. A successful marketing plan includes multiple channels with different strategies that are consistently implemented.

Hiring a digital marketing agency means having a team of experts driving a multichannel strategy without increasing your in-house staffing. Those experts know exactly what needs to be done to maximize the value for your business.

3. Keeping Content Fresh

It’s one thing to have multiple social media platforms. It’s another to tailor content specifically to each channel and keep it FRESH.

One of the benefits of working with a digital marketing agency is having a team that understands the needs and objectives of your business and a fresh set of eyes that can help take your brand to the next level. Sometimes a fresh perspective from someone who isn’t so close to your business is all it takes to thrive.

4. Driving Online Strategy

It’s important that your digital marketing strategy have multiple components and layers to it because not all strategies will work. If you start a new strategy and it’s not working, you need to change it up. That’s what a digital marketing agency is consistently monitoring.

For example, lead generation sounds great, but if the leads aren’t converting, that’s a problem that needs to be addressed. If you or the team member running your campaign doesn’t know how to remedy the problem, you could be spending money with no return on your investment.

A digital marketing agency leverages the latest marketing tools, tactics, and analytics to ensure that you’re spending time and resources on the things that will drive your business.

5. Staying Ahead of Trends

The digital landscape is always changing, and it’s important that your business evolves with it. An agency will do things (without your having to ask) to make sure your online presence is dialed in. This includes things like making sure your web design is current and accessible for users, looking for opportunities on new platforms, trying different content delivery methods, and running campaigns that drive people to your business. This is why you want to work with an experienced agency.

Hiring a digital marketing agency offloads your responsibility of researching and staying on top of trends—and taking advantage of them—to a team that can guide you on whether an emerging trend is right for your business.

6. Staying Data-Driven

In the past, it’s been hard to measure the success of some marketing campaigns (think direct mail). Digital marketing is entirely based on data. We know the behavior of users on your website because we monitor their every click. We can tell you what device they are using, when they are using it, what content they’re engaging with, and what content leads to the final purchase, all at the click of a button.

Every click and view can now be measured and analyzed, not only on your website but across all digital platforms. But what you do with the information is just as important as the data itself. When you work with a digital marketing agency, they’ll be able to make sense of the data and adjust your strategy to optimize your ROI.

7. Growing Your Business

We’ve talked a lot about how hiring a digital marketing agency will advance your digital marketing, but what is the result? Executing a marketing plan with the RIGHT strategy will help you achieve your ultimate objective: growing your business and brand awareness.

Hiring a Digital Marketing Agency

If you’re ready to learn more about how Real Marketing Solutions can integrate seamlessly into your marketing efforts, click here and let’s talk during a complimentary consult