As consumers become increasingly computer and mobile savvy and take more of their product research and shopping online, digital marketing is becoming an essential component in driving growth for you business. The pandemic has made this even more of a focus as consumers now purchase many things they historically bought in-person–even cars and HOUSES–online!
Simply put, your company can offer a life-changing product or service, but without visibility in the digital space, your potential customers won’t know where to find you.
But creating a digital identity and engaging content takes TIME and EFFORT. It’s not a one-and-done project, either. Your digital marketing has to be consistent and sustainable to really show progress—and if you run a business, who has time for that?! Not to mention that not everyone has the patience or the skillset to get the job done.
One solution is to hire a digital marketing specialist. If you have the resources to bring on a part- or full-time member to your team, this option ensures you have a dedicated person focused on your digital strategy. With this option, it’s important to note hiring an in-house team member can be cost-prohibitive for many small businesses.
For a monthly fee, you get access to all of the benefits of having a partner in your digital marketing strategy while letting YOU focus on what you do best in your business. Here are some of the benefits of hiring an outside agency for your digital marketing.
Digital marketing is not a one-size-fits-all. There are multiple components that make up the digital space: advertising, copywriting, content creation, video editing, graphic design, analyzing data, and strategy (and the list continues to grow!).
It’s possible that you—or even a team member you hire—will not have experience in all of the areas of digital marketing. On the other hand, the benefit of hiring a digital marketing agency is that they’re composed of multiple team members who specialize in all the different skillsets needed for successful marketing.
Where are you marketing your business online? Whatever your answer is, oftentimes businesses can do MORE. It’s not enough to focus on just social media or just email marketing. A successful marketing plan usually includes multiple channels.
Hiring a digital marketing agency means having a team of experts driving a multi-channel strategy without increasing your in-house manpower. It also means that those experts know exactly what needs to be done on each platform to maximize its value for your business—no more posting the same thing on Instagram that you post on Facebook.
It’s one thing to have multiple platforms, and it’s another thing to tailor content specifically to each channel and keep it FRESH.
Hiring a digital marketing agency provides the benefit of both having a team who understands the needs and objectives of your business, but also means you have fresh eyes and an outside perspective that can take your content to the next level. Sometimes, a fresh perspective from someone who isn’t so close to your business is all it takes for your marketing to thrive.
As mentioned, it’s important your marketing strategy includes multiple channels, but it’s possible that not ALL of the strategies available will benefit your business. For example, TikTok is extremely popular and may make sense for one company, but not another.
A digital marketing agency will understand the tools and tactics available and tailor a plan that will work for YOU, so you’re spending time and resources on the things that will drive your business.
The digital landscape is continuously shifting, and it’s important that your business evolves along with it. Staying ahead of trends requires that you’re consistently using the various platforms you’re currently on, as well as discovering and exploring NEW platforms that inevitably pop up.
Hiring a digital marketing agency offloads your responsibility of researching and understanding these trends–and taking advantage of them–to a team that can guide you on whether an emerging trend is right for your business.
Just a few decades ago, marketing was focused on ideas that would tap into the cultural zeitgeist (think of Volkswagen and their iconic lemon ad), but marketing campaigns couldn’t be directly measured.
With the advent of the internet, every click and view can now be measured and analyzed. Of course, what you do with the information is just as important as the data itself. When you hire a digital marketing agency, they’ll be able to make sense of the data and adjust your content to optimize your ROI.
Grow Your Business
We’ve talked a lot about the benefits of how hiring a digital marketing agency will advance your digital marketing, but what is the RESULT?
Executing a marketing plan with the RIGHT strategy will help you achieve your ultimate objective: to grow your business.
If you’re ready to learn more about how Real Marketing Solutions can integrate seamlessly into your marketing efforts, click here and let’s talk during our complimentary consult.
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