7 Benefits of Hiring a Digital Marketing Agency

There are several benefits of hiring a full-service digital marketing agency to drive your online marketing efforts. This article covers the top seven reasons why hiring an agency might be the right fit for your small business.

From social media marketing and building online reviews to search engine optimization (SEO), website design, and lead generation, there are several components that make up a good digital marketing plan.

But when you’re running a business, marketing activities can take a back seat to your day-to-day operations. They are time-consuming and expertise-driven and do not come naturally to all business owners. Working with an agency gives you access to a wide range of digital marketing services. An agency can also help you expand your brand and increase visibility across the digital universe.

Creating a robust online footprint takes time, strategy, and effort. It’s definitely not a one-and-done project. Your online presence must be consistent, sustainable, and in line with trends. That’s where an agency can step in to help.

1. Access to Specific Expertise

Here’s the truth about digital marketing: A marketing strategist and a digital advertising specialist that run pay per click (PPC) campaigns often have very different skill sets. Working with an agency that specializes in digital marketing gives you access to a team of digital marketing experts.

This variety of expertise is next to impossible to find in a single employee because you’re looking for a unicorn. And we all know that unicorns are in high demand and come with an equally high price tag.

If you’re a small business on a budget and think that hiring a part-time or full-time employee is the more cost-effective solution to handle your digital marketing, think again. Read this quick article on the true cost of hiring a digital marketing agency for the full breakdown.

2. Multichannel Marketing

Where are you marketing your business online? Whatever the answer is, you could always be doing more, right? It’s not enough to focus on just social media or sending an email marketing campaign here and there. A successful marketing plan includes multiple channels with different strategies that are being consistently implemented.

Hiring a digital marketing agency means having a team of experts driving a multichannel strategy without increasing your in-house staffing. Those experts know exactly what to do to maximize the value for your business.

3. Keeping Content Fresh

It’s one thing to have multiple social media platforms. It’s another to tailor content specifically to each channel and keep it FRESH. Content marketing is where your brand can make a big impact online.

What is content marketing? Content marketing is the type of marketing that involves creating and sharing online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in a brand’s products or services.

Simply put, content marketing is everything from technical, SEO-driven content on your blog to the copy on your website, the videos on your YouTube channel, and your trending videos on TikTok or Instagram Reels.

Not only can an agency like ours help you figure out where to be online, but we also help our clients:

• Find the marketing channels that will benefit their business.
• Dream up and create content that’s in alignment with their goals and objectives.
• Edit and produce the highest quality of outputs (blogs, videos, and everything in between)
• Keep them trending with up-to-date strategies and content ideas.

One of the benefits of working with a digital marketing agency is having a team that understands the needs and objectives of your business and the channels and trends that will help you achieve your goals.

Sometimes a fresh perspective from someone who isn’t so close to your business is all it takes to take it to the next level.

4. Driving Online Strategy

It’s important that your digital marketing strategy have multiple components and layers to it, because not all strategies will work. If you start a new strategy and it’s not working, you need to change it up. That’s something that a digital marketing agency is consistently monitoring.

For example, lead generation is great, but if the leads aren’t converting, that’s a problem that needs to be addressed. If you or the team member running your campaign doesn’t know how to fix it, you could be spending money with no return on your investment.

We’re also always looking for opportunities for our clients to grow. Could artificial intelligence improve your customer service process or add some personalized touches to your marketing campaigns? Could you benefit from updating your website design? Our job is to keep looking ahead so you can focus on what’s right in front of you.

A digital marketing agency leverages the latest marketing tools, tactics, and analytics to ensure that you’re spending time and resources on the things that will drive your business.

5. Staying Ahead of Trends

The digital landscape is always changing, and it’s important that your business evolve with it. An agency will do things to make sure your online presence is dialed in.

This includes things like making sure your web design is current and accessible for users, looking for opportunities on new platforms, trying different content delivery methods, and running campaigns that drive people to your business. This is why you want to work with an experienced agency.

Hiring a digital marketing agency offloads the responsibility of researching and staying on top of trends—and taking advantage of them. A marketing team can guide you on whether an emerging trend is right for your business.

6. Staying Data-Driven

It used to be difficult to measure the success of some marketing campaigns—think direct mail. Today, digital marketing is driven entirely by data.

We know the behavior of users on your website because we can monitor their every click. We can tell you what device they are using, when they are using it, what content they’re engaging with, and what content leads to the final purchase.

Analytics and data can also tell you what content is performing well and how people are engaging with it. This means things like what content users are searching for, how many minutes they watched your videos, and so much more. Every click and view can now be measured and analyzed, across your entire online footprint.

But what you do with the information is just as important as the data itself. When you work with a digital marketing agency, they’ll be able to make sense of the data and adjust your strategy to optimize your ROI.

7. Growing Your Business

We’ve talked a lot about how hiring a digital marketing agency will advance your digital marketing, but what is the ultimate result? Executing a marketing plan with the RIGHT strategy will help you achieve your real objective: growing your business through increased visibility and brand awareness.

If you’re ready to learn more about how Real Marketing Solutions can integrate seamlessly into your marketing efforts, click here and let’s talk during a free consult.